Welcome to Media Martech and nonprofit-tech.online podcast. Today we have Cyrus Samuel, the founder of Lind A/S, a company that provides cutting-edge marketing solutions to nonprofits. Cyrus, it’s great to have you with us.
Cyrus: Thank you for having me. I’m excited to be here.
James: So, tell us about Lind A/S. What inspired you to start this company?
Cyrus: Lind A/S is a marketing solutions provider that specializes in helping nonprofits to raise funds, create awareness and engage their supporters. I started the company because I saw a gap in the market for marketing services that were tailored specifically for nonprofits. I wanted to create a company that could help nonprofits to maximize their marketing efforts, and ultimately help them to achieve their goals.
James: That’s impressive. What do you think is the biggest challenge facing nonprofits today when it comes to marketing?
Cyrus: I think the biggest challenge facing nonprofits today is the need to cut through the noise. There are so many organizations out there, all competing for attention and resources. Nonprofits need to find ways to stand out and get noticed. They need to be creative, authentic and engaging in their marketing efforts.
James: How does Lind A/S help nonprofits overcome this challenge?
Cyrus: At Lind A/S, we help nonprofits to develop marketing strategies that are tailored to their specific needs and goals. We work closely with our clients to understand their audiences, and then create messaging and content that resonates with them. We also use a range of marketing channels and tactics, including social media, email marketing, and content marketing, to help our clients reach their target audiences and engage with them in meaningful ways.
James: That sounds like a comprehensive approach. What kind of results have you achieved for your clients?
Cyrus: We’ve achieved some great results for our clients. We’ve helped nonprofits to increase their fundraising revenue, grow their supporter base, and raise awareness about their causes. One client we worked with was able to increase their online donations by 50% in just six months. Another client saw a 30% increase in their social media following after we implemented a targeted social media campaign.
James: Those are impressive results. So, what’s next for Lind A/S?
Cyrus: We’re always looking to innovate and improve our services. We want to continue to help nonprofits to achieve their goals and make a positive impact in the world. We’re currently exploring new marketing channels and technologies that we can leverage to help our clients stay ahead of the curve.
James: That’s great to hear. Well, thank you so much for joining us today, Cyrus. It was great to learn more about Lind A/S and your work in the nonprofit marketing space.
Cyrus: Thank you for having me. It was a pleasure to be here.